Theory and Persuasion

Public Relations writing is a form of persuasion. It is a way for a writer to write a clean, concise, easy to understand statement for the public. The PR writer needs to use colorful, enticing words to grab the reader's attentions and influence them to trust a either a company, brand, person, or belief. The purpose of PR is to engage the audience and convince them to trust the issue at hand. PR skillfully puts a positive spin on an issue to convince other's to jump on board and believe in the product/person. Persuasion is a technique used to convince a person to become an advocate and a believer in a product. It is meant to bring comfort, trust, and dependability to the consumers. PR ultimately combines functional writing with creative writing because it's aim is to highlight the product's strenghts by using powerful, attractive words that will stick with the consumers and heighten the company's image.